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Product development & private labelFirst published: · Revised:

Lingerie Branding Artwork: Labels, Hangtags and Packaging Approval

By LXSC · Sourcing and product-development guides

LXSC catalogue product illustration
Catalogue image for illustration. It is not a test record or confirmation of the capabilities discussed in this guide.

After choosing your branding components, the next task is to make them reproducible. Supply the logo, dimensions, colors, placement and version for each item, then approve the physical result. A logo file alone does not define a woven label, printed bag or finished garment.

Separate on-product and packaging artwork

Keep garment brand labels, size or care information, hangtags, inner bags and shipping packaging as separate components. Each has a different location and purpose. Do not assume a garment label can replace logistics identification or that a decorative tag supplies all information required in the destination market.

Separate on-product and packaging artwork
ComponentArtwork information to supply
Brand labelLogo file, finished dimensions, fold and sewing allowance
Product-information labelApproved text, language, layout and attachment method
HangtagFront/back artwork, size, hole and attachment location
Printed bag or boxSupplier dieline, print areas and finish
Barcode labelApproved account file and variant mapping, kept separate

Follow the actual printer's production specification

Ask the component supplier for its required file format, resolution, bleed, safe area and color-reference method. Prefer scalable logo artwork where available, but do not prescribe one universal bleed or resolution for every process. Record the exact approved file name and revision; a screen color is not proof of the finished material's appearance.

Approve placement on the actual item

Check dimensions, legibility, spelling and color on a physical proof or approved production sample. Test the label position against the garment and confirm that the bag fits without distorting the cup. Record approval and any exceptions. A visually attractive package is not evidence that conversion, reviews or repeat purchase will increase.

Lock content and component ownership before printing

Have the buyer's appropriate adviser approve destination-specific product information before artwork release. List component purchase quantity, use in the first run, unused balance, storage and disposal responsibilities. Existing styles have a 100-piece minimum per model, but branding components have separately confirmed minimums and fees; original new designs start from 10,000 pieces.

Frequently Asked Questions

Does every printer require the same artwork settings?+

No. Obtain the actual component supplier's dieline and production specification before finalizing files.

Are custom labels included in the garment minimum?+

A garment minimum does not define label pricing or component minimums. Confirm those items separately in the quotation.

Send your model or project requirements, quantities, size and color plan, and destination. Julie can confirm the applicable order route and what the quotation includes.

Existing-style wholesale starts from 100 pieces per model. Original-design custom production starts from 10,000 pieces. Color and size allocation, branding and packaging terms are confirmed separately.

Discuss your sourcing requirements

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