How Much Does a Private Label Bra Cost in 2026? Per-Unit Wholesale Price Breakdown (Fabric, Labels, MOQ)

A private label bra in 2026 costs roughly $4 to $18 per unit at the factory gate (FOB China) at MOQ 100. Most simple seamless and wireless styles land between $5 and $9; complex molded-cup and full-bust underwire styles run $11 to $18. Branding barely moves the number: a woven brand label is $0.08 to $0.30 a piece, a printed care label $0.03 to $0.10, a hangtag with string $0.10 to $0.40, a custom poly bag $0.05 to $0.20. A seamless bra that costs $6.50 blank typically lands around $7.00 to $7.50 branded. But the figure you need to plan a line is not the bra alone; it is the full stack: base garment plus trims plus packaging plus inbound freight and duty. This breakdown walks every layer with real ranges so you can model your cost per unit before you ever request a quote.

The $4-to-$18 spread is not random. A bra is one of the most component-dense garments in all of apparel: a single padded underwire style can contain 25 to 40 separate parts: cup foam or fiberfill, cup fabric and lining, wing fabric, power mesh, the underwire channel and wire, hook-and-eye closures, rings, sliders, band and strap elastic, and the straps themselves. Each component is a line item with a cheap and an expensive version. Swap a generic two-row hook-and-eye for a branded three-row, or plain nylon elastic for a soft jacquard band, and you move the price $0.30 to $0.80 without changing the silhouette at all.

The biggest single lever is construction type, so price by category, not by guesswork. Seamless and bonded-edge styles (knit on circular machines, edges glued rather than sewn) are usually cheapest in volume, commonly $4 to $7 at MOQ 100, because there is far less cut-and-sew labor. Wireless soft-cup and triangle bras sit just behind at $5 to $8. Push-up styles with molded foam cups add the mold and the foam, pushing them to $7 to $11. Underwire, and especially full-bust D-to-H-cup styles, are the most expensive at $11 to $18, because they need wire channeling, stronger three-part cups, wider power-bar wings and more careful grading. LXSC's catalog skews toward the lower-cost seamless and wireless end, which is part of why those styles dominate first private-label orders.

Fabric is the second lever, and where founders quietly overspend. Standard nylon-spandex, the 80/20 or 75/25 workhorse behind most everyday bras, is the cheapest mainstream option. Recycled nylon typically adds 10 to 20 percent to the fabric portion; modal, micro-modal, or a cotton-rich face for a soft-touch positioning adds a similar premium; specialty cooling or moisture-wicking yarns add more. Because fabric is often 30 to 45 percent of the blank cost, an upgrade that feels minor on a swatch can be the difference between a $6.50 and an $8.00 unit. Decide early whether your brand story actually needs the upgraded fiber, because at retail that $1.50 in cost becomes $3 to $4 in price, and the customer has to be willing to pay it.

Now the branding layer, which is far cheaper than first-time buyers fear. People assume private label means a big surcharge; in reality the trims that make a bra yours are pennies. A woven brand label sewn into the center gore or back band is the signature piece, roughly $0.08 to $0.30 each depending on width, color count and weave density. A printed satin or cotton care label with fiber content and wash symbols is $0.03 to $0.10. Custom hook-and-eye tape, branded sliders or logo-embossed rings exist but are usually reserved for larger runs because they carry tooling minimums. For a typical 100-piece launch, expect total trim cost of $0.15 to $0.50 per bra to convert a blank into a branded one.

Packaging is the other half of private label, and the part that shows up in your customer's unboxing video, so spend here deliberately. A plain self-seal poly bag with a printed suffocation warning is the floor at $0.03 to $0.08. A custom-printed poly mailer or frosted bag with your logo runs $0.10 to $0.25. A hangtag (the cardboard tag on a string) is $0.10 to $0.40 depending on stock, finish and foil-stamping. A folding gift box for a premium line can be $0.40 to $1.50 a unit and often carries its own MOQ at the box printer. The practical first-run move is a branded hangtag plus a custom poly bag, landing the full packaging add at $0.20 to $0.65 and still photographing like a real brand.

Put the layers together. Take a seamless wireless push-up at a $6.50 blank FOB. Add a $0.15 woven label, a $0.05 care label, a $0.25 hangtag and a $0.12 custom poly bag, and your branded FOB unit is about $7.07. That is your factory cost per bra. It is not your landed cost, and it is definitely not your cost of goods sold once you account for the units that arrive flawed and the freight you paid to bring them in. Treat the $7.07 as the input to a longer equation, not the answer.

Freight and duty change the per-unit number depending on how you ship and where you import. Bras are light and compressible, so a 100-to-300-piece order often makes more sense by air or express courier than by sea, where a partial container (LCL) carries fixed fees that crush a small shipment's per-unit math. As a planning rule, express air on a small lingerie order frequently adds low single digits of dollars per bra; the exact figure depends on volumetric weight and lane, so get a real quote rather than trusting a blog number. Duty is jurisdiction-specific: bras fall under HS heading 6212, and the rate depends entirely on your destination's tariff schedule and any trade preferences. US importers should note the de minimis exemption that once let small parcels enter duty-free has tightened, so model duty as a real line in 2026, not an afterthought.

This is why the only honest way to think about cost is landed cost per unit, not FOB. Landed cost equals branded FOB unit, plus freight allocated per unit, plus duty per unit, plus broker, insurance and bank fees allocated per unit. For our $7.07 branded seamless bra, a small air shipment and modest duty might realistically push the landed figure into the $9 to $12 range; a heavier underwire style shipped the same way lands higher. The headline factory price is usually only 60 to 75 percent of what the bra actually costs sitting in your warehouse. Founders who price retail off the FOB number, not the landed number, are the ones who discover their healthy margin evaporated after the first reorder.

Once you have a real landed number, the markup math is simple and worth memorizing. Most apparel and lingerie brands target a 2.0x to 2.5x markup from landed cost to wholesale, with a further step to retail, so the keystone (2x) margin survives discounts, returns and marketing. A bra that lands at $10 typically wholesales at $20 to $25 and retails $40 to $55. Selling direct-to-consumer on TikTok Shop or your own store captures more of that spread, but you also absorb platform fees, ad spend and the higher return rate on intimates, so the 2.5x-plus cushion is not greed, it is survival. Work backwards from the retail price your market will bear, and confirm your landed cost leaves room for it before you commit to a fabric or a feature.

MOQ is the hidden multiplier on every number above, because per-unit price and minimum quantity are two faces of the same production economics. A Shantou container-scale factory can quote $4 a bra because it amortizes setup over 2,000-to-3,000-piece runs; ask the same factory for 100 pieces and it either declines or the per-unit price jumps, because setup, mold and line-change costs now spread over far fewer units. A supplier built for low minimums, like LXSC (Zhulixuan) in Foshan with a 100-piece-per-style MOQ, accepts that higher relative setup cost in exchange for repeat business from many small brands. So never read price without reading the MOQ attached: a $5 quote at MOQ 2,000 and a $7 quote at MOQ 100 are not the same offer, they are different risk profiles. For a brand validating a style, paying a dollar or two more to test 100 pieces instead of gambling on 2,000 is almost always the cheaper decision once you count the cost of unsold inventory.

Watch the costs that never appear on the line-item quote, because they wreck a first-timer's budget. Sampling and development come first: expect a sample fee and tooling or pattern charges before bulk, often refundable or credited against the bulk order but real cash up front. Lab dips and strike-offs for custom colors add small fees and time. A custom mold for a unique cup shape carries a one-time charge you amortize across the run, so it stings far more on 100 units than on 2,000. And build in a defect and seconds allowance: even a good factory ships a small percentage of units you would not sell at full price, so plan sellable cost on 95 to 98 percent of the units, not 100 percent.

To pressure-test any quote, ask the factory the same structured questions every time so you compare like with like. Is this price FOB, EXW, or DDP, and from which port? Is the MOQ per style, per colorway, or per order, and can I mix sizes within it? What is the unit price for the blank versus the fully branded-and-packed version? What are the sampling and tooling fees, and are they credited against bulk? What is the lead time for samples and for the bulk run? What fabric weight and composition is quoted, and what does an upgrade cost? A supplier that answers these crisply is one you can model; a supplier that gives you a single number with no terms attached is one whose cheap price grows at every step. LXSC and other genuine low-MOQ factories handle OEM/ODM private-label runs this way, with trim and packaging spec written into the quote rather than discovered later.

Finally, sanity-check the whole plan against a simple unit-economics table before you order, filling in your own numbers: blank FOB, trims, packaging, freight per unit, duty per unit, fees per unit, defect allowance, landed cost, wholesale price, retail price, and resulting margin at each tier. If the margin at your realistic selling channel falls below roughly 55 to 60 percent at retail (or your target keystone at wholesale), the style is too expensive to win, and your options are a cheaper construction, a lighter fabric, simpler packaging, or a higher price point with a stronger brand story to justify it. The brands that survive their first reorder are the ones that ran this math on a per-unit basis before quoting, not the ones who fell in love with a sample and backed into the numbers afterward. Get the cost stack right first, and the sourcing decision, MOQ included, becomes obvious.