Understanding Bra Sizing for International Wholesale (EU / US / UK)

Bra sizes combine a band number and a cup letter, but the systems differ by region. EU bands use centimetres (70, 75, 80…), while US/UK bands use inches (32, 34, 36…).

Cup letters also diverge above C, so the same physical bra can carry different labels in different markets. Always work from the factory size chart rather than assuming equivalence.

For most markets, demand concentrates around the middle bands and B–C cups. Weight your order there first, and test plus-size curves in controlled quantities.