Plus-Size Lingerie: A Growing Wholesale Opportunity

Plus-size and full-bust customers are often underserved, which makes the segment a strong growth opportunity for retailers who stock the right styles.

Support is key: full-coverage cups, wider straps, reinforced bands and side-smoothing designs sell well. Comfort and fit drive loyalty and repeat orders in this category.

Start with a focused plus-size capsule alongside your core range, and expand as you learn which bands and cups your customers buy most.